Andrii Melnyk

Owned and executed SEO evergreen content strategy across five media properties, generating 1.2 billion total and 460 million+ organic pageviews annually.

Managed comprehensive team development, including hiring, onboarding, soft/hard skills development, PDPs, PIPs, Competency Matrices, and 360-Degree Feedback for a 20+ person Content and SEO team.

Implemented advanced on-site and off-site SEO strategies across websites with 1.2 billion pageviews per year, contributing to 460+ million organic pageviews annually.

Spearheaded the revision and optimization of outdated content using SEO best practices, reactivating stagnant traffic sources and achieving a 250% increase in organic traffic.

Developed and managed budget plans, set SEO performance goals, and defined key performance indicators (KPIs) to align with business objectives and drive team accountability.

Drove 50M+ annual organic pageviews for Tuko.co.ke (Kenya) and Sports Brief (Worldwide) by optimizing SEO content strategy.

Translated market and keyword research into actionable content plans, including evergreen/trending topic mapping, SERP gap analysis, and traffic modelling using GSC, GA, and IO Analytics.

Expanded the content team to 20+ remote writers, editors, and strategists through full-cycle hiring, onboarding, KPI frameworks, 1-on-1s, and internal workshops.

Established E-E-A-T and YMYL production standards across both sites, implementing editorial guidelines, fact-checking workflows, and ensuring compliance with Google Publisher Policies to protect monetization.

Conducted technical SEO audits and implemented fixes using Screaming Frog, Ahrefs, and GSC, addressing crawl, indexation, internal linking, and on-page issues.

Conducted comprehensive keyword research and competitor analysis tailored to the highly competitive Forex and FinTech niche, identifying strategic opportunities.

Executed technical SEO audits and optimized site architecture, internal linking, and loading speed, significantly improving indexation and search engine visibility.

Optimized product pages, categories, and content for Forex trading software, Expert Advisors (EAs), and indicators, driving targeted organic traffic.

Developed and managed off-page SEO strategies, including high-quality link building and outreach initiatives within the financial domain.

Monitored and analyzed organic search performance, rankings, and conversions using Google Analytics, Google Search Console, Ahrefs, and Semrush.